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WE HELP YOU MAXIMIZE THE IMPACT OF YOUR ADVERTISING WITH
BIG DATA SOLUTIONS

Measure your sales lift & ROI
Validate your creative & allocations
Optimize your media planning

SINGLE-SOURCE MATCHING OF TV & DIGITAL AD EXPOSURE WITH PURCHASE DATA

• Auto 1 Million Homes
• CPG 500k Homes
• Rx 1 Million Homes
• CRM Database Household Match Varies

MEASURE YOUR
AD EFFECTIVENESS

We help you understand how your
ads are impacting sales by matching purchase data with TV tuning and online campaign exposure from single-source households.

VALIDATE YOUR CREATIVE & MEDIA PLANNING

We're proven to help brands, like yours, perform better by identifying the campaigns and allocations that work the hardest for you.

OPTIMIZE YOUR MEDIA PLAN TO REACH THE RIGHT AUDIENCE

We'll help you to discover the purchase targets that are the most impacted by your ads—then help you reach more of them through TV
and Online.

MEASURE

MEASURE

By matching TV and digital ad exposure with grocery purchase, auto ownership and Rx prescription data, at the single-source household level, we enable you to measure the true sales impact of your advertising.

VALIDATE

Validate

We help you to validate which of your creative executions, branded integration opportunities and media placements were the most effective in driving ROI. Just what your CFO is looking for.

OPTIMIZE

OPTIMIZE

Media TRAnalytics ® and TV-Health Ratings enable you to find the networks and programs that will put your ads in front of the purchaser audiences that are more likely to drive sales lift.