MEET THE TEAM
One team. One vision. One purpose.
We brought together leading minds from media and research industries to create a breakthrough in cross media audience measurement. Our team is passionate about helping our clients succeed by making their advertising dollars work harder through more informed TV and digital targeting and planning.
Chief Research Officer
Jonathan SteuerChief Research Officer
Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. Jonathan directs research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. He joined TiVo in December, 2011 as Vice President, Product & Business Development for TiVo’s Audience Research & Measurement group, where he worked to expand and update TiVo’s groundbreaking Stop||Watch and Power||Watch audience measurement products. Prior to TiVo, Jonathan managed the design and deployment of the AT&T AdWorks / comScore cross-media (TV+online+mobile) research effort (http://crossmedia.att.com). In 2009, he co-founded what is now Aerify Media (http://aerifymedia.com), a digital media buying platform (DSP); from 2005-2008 he build and managed the Media / Entertainment / Technology practice at Iconoculture (http://www.iconoculture.com), a future-focused consumer insights and advisory firm. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source crossmedia audience measurement tools based on audio fingerprinting / pattern matching technology (US patents 8,296,791 and 8,510,768, issued 10/23/2012 and 8/13/2013, respectively; others pending). From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also cofounded Cyborganic (http://archive.cyborganic.org), a (too-)early social media startup. In 1995 he joined the launch team at CNET (http://cnet.com), the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL (http://well.com), where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan left Scient in 2001 to join Sawyer Media Systems, a venture-funded online video production and digital asset management platform startup. Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still-widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence“).Jonathan originally hails from Milwaukee, Wisconsin and currently lives in the East Village New York City with his wife, two daughters and two female cats.
Senior Vice President,
Pierre BouvardSenior Vice President, Sales
Pierre Bouvard has 25 years of experience in creating new media brands with significant audience growth as well as senior leadership roles in sales, marketing and operations. As President of Sales at Arbitron Inc., Pierre led the sales and marketing effort to launch Arbitron’s Portable People Meter (PPM) and he created the out-out-home and custom research divisions. Earlier, Pierre was EVP at Coleman Insights, a leading market research and consulting firm to the radio industry in the U.S. and in Europe. At Coleman, he helped launch the nation’s first Hip Hop formats in Los Angeles and New York City and oversaw the programming and marketing strategies of dozens of highly successful major market stations. Pierre received a B.S. in Communications from Northwestern University. In 2007, he was named by MediaWeek Magazine as one of the 50 most indispensable executives shaping the future of media. He has served on the boards of Adify and TRA and currently is the Chairman of the Board of the IRTS, a leading media charity in New York City.
Senior Vice President,
Fariba ZamaniyanSenior Vice President, Sales
With nearly 20 years experience, Fariba Zamaniyan is a seasoned advertising research expert, well known for her work and public speaking on the impact of prescription drug advertising on consumer response since its inception in the late 90s. Before joining TRA, Ms. Zamaniyan was the Senior Vice President within the IAG division of The Nielsen Company where she was hired to develop its healthcare practice. She led the team in product development, marketing, and client management for syndicated television ad performance measurement tools including program engagement. Her tenure with direct-to-consumer (DTC) advertising was instrumental to Nielsens significant growth within this sector, specifically, identifying synergies that exist between the creative and the selected TV media to enhance campaign ROI. She also expanded the breadth of Nielsens products and advertising and media services provided within the healthcare space, including measurement of alternative promotion channels such as Internet and mobile web on DTC advertising. Before joining Nielsen, Ms. Zamaniyan served as Vice President of Marketing and Business Development and resident consumer behavior expert at Ipsos Health (a division of Ipsos in North America), a practice dedicated to providing custom and syndicated research to prescription drug companies. There she specialized in monitoring consumer response to DTC advertising for prescription drugs. She was also the founder of Ipsos PharmTrends, a syndicated consumer tracking tool that measured consumer behavioral response to DTC initiatives across ailment categories, which first began tracking the pioneering efforts of the Claritin marketing team. Through her development and management of these various performance tracking tools, Ms. Zamaniyan is a recognized opinion leader and contributor to industry journals, conferences, and events. Prior to focusing on the pharmaceutical industry, she specialized in retail and consumer research for the consumer products industry, including consumer packaged goods, apparel, and athletic footwear, as well as primary research and tracking expertise within the music and entertainment sectors. Ms. Zamaniyan earned a Bachelor of Science degree in marketing and international business from Ithaca College.
Senior Vice President, CPG Sales
Sheryl Harkins Senior Vice President, CPG SalesSheryl, who is based in Chicago, has tremendous experience in delivering audience and advertising solutions to brand advertisers and media agencies. Sheryl has spent the last 17 years working for Nielsen, progressing from an Account Executive in 1996 to most recently SVP of Ad Solutions Sales and Marketing.Prior to Nielsen, Sheryl spent a decade working in Media Research for The Leo Burnett Company. Sheryl holds BS from the University of Illinois in Advertising and is on the External Advisory Board of The University of Wisconsin A.C. Nielsen Center for Marketing Research MBA program.
Vice President, Operations
Kemal BokhariPMP Vice President, Operations
Kemal Bokhari brings over fourteen years of Operations Management experience to TRA. Prior to joining TRA, Kemal held a position of General Manager for thirteen years at Harry Krantz Co., which specializes in the distribution of electronic components. He was responsible for the day to day management of IT and Operations across several locations, including Deer Park, NY and Fort Myers, FL. In 1994, he graduated Polytechnic University with a BS in Computer Engineering and acquired his Project Management Professional certification from the Project Management Institute in 2007.
Zvia FaroVice President, Engineering
Zvia Faro brings to TRA over 20 years of extensive experience in enterprise-wide software Development, quality assurance, client services and technology integration. Before joining TRA Zvia held position of CTO and Vice President of R&D at XpertUniverse managing development and service delivery of expertise location and multimedia collaboration Business Intelligence platform. Earlier Zvia has served over 12 years at Computer Associates in numerous development management roles. As a Vice President of Technology Integration at CA she lead development of integrated solutions with strategic technology partners like HP, Cisco, Microsoft, Sun, Dell and clients across a broad range of industries and business environments. Zvia has also worked as Vice President of Client Services at ProcureNet (acquired by SAIC) a leading provider of Internet-based, end-to-end electronic commerce solutions and Vice President of R&D at Cosmocom heading development of ip-based carrier-class unified call center software.
Boaz CohenVice President, Product Management
Boaz brings over 15 years of experience in product management, marketing, and project management with a professional history of leading innovations in the online world. Prior to joining TRA, Boaz was the VP of Product at Noise, a digital agency, where he led product management of Facebook applications and websites for clients such as JPMorgan Chase, Intel and Thompson Hotels.
Boaz’s media and entertainment experience comes from working as the VP of Product Management at anyclip.com, a startup to develop a movie clips search engine; a Product Manager at IMDb.com, the leading movie and entertainment website; and a Senior Product Manager at HOT Telecom, the Israeli cable company.
Boaz gained marketing and research experience as the Director of Marketing at Rosetta, a digital agency, where he led market research and consumer segmentation projects for Fortune 500 companies such as Panasonic, T-Mobile, and Microsoft. He started his career as an officer in the Israeli Air Force where he served for seven years managing products and projects in the telecommunications division.
Boaz has an MBA from the Kellogg School of Management, an MBA from Tel-Aviv University, and a B.Sc in Electrical Engineering from the Israeli Institute of Technology.
Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine “the most widely used marketing tool in the world today”. ADI has profoundly influenced the advertising and television industries. Founder of Next Century Media and New Electronic Media Science, third party research companies serving 70+ of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies; first to turn set top data into TV audience data to media research standards; leader of standard setting process in media measurement through ARF, AAAA, ANA; former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV. Inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and Scanamerica with Arbitron, developed first automated marketing mix modeling system for General Foods. Initiated and spearheaded the writing of the industry privacy principles for the ANA, AAA, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment).