WE HELP YOU MAXIMIZE THE IMPACT OF YOUR ADVERTISING WITH BIG DATA SOLUTIONS
• Measure your sales lift & ROI • Validate your creative & allocations • Optimize your media planning
SINGLE-SOURCE MATCHING OF TV & DIGITAL AD EXPOSURE WITH PURCHASE DATA
• Auto 1 Million Homes • CPG 500k Homes • Rx 1 Million Homes • CRM Database Household Match Varies
MEASURE YOUR AD EFFECTIVENESS
We help you understand how your ads are impacting sales by matching purchase data with TV tuning and online campaign exposure from single-source households.
VALIDATE YOUR CREATIVE & MEDIA PLANNING
We're proven to help brands, like yours, perform better by identifying the campaigns and allocations that work the hardest for you.
OPTIMIZE YOUR MEDIA PLAN TO REACH THE RIGHT AUDIENCE
We'll help you to discover the purchase targets that are the most impacted by your ads—then help you reach more of them through TV and Online.
MEASURE
By matching TV and digital ad exposure with grocery purchase, auto ownership and Rx prescription data, at the single-source household level, we enable you to measure the true sales impact of your advertising.
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VALIDATE
We help you to validate which of your creative executions, branded integration opportunities and media placements were the most effective in driving ROI. Just what your CFO is looking for.
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OPTIMIZE
Media TRAnalytics ® and TV-Health Ratings enable you to find the networks and programs that will put your ads in front of the purchaser audiences that are more likely to drive sales lift.
• Measure your sales lift & ROI
