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TiVo Research and 84.51 Show Decreasing TV Advertising Budgets Disproportionally Hurts Brand Sales
NEW YORK, NY--(Marketwired - Mar 7, 2016) - TiVo® Research, a subsidiary of TiVo Inc (NASDAQ: TIVO) and 84.51°, a customer engagement consultancy, today released the results of a study that showed when 15 Consumer Packaged Goods (CPG) brands cut their TV advertising budgets, the majority lost a much greater amount in sales year-over-year. Each participating media brand chose five consumer...
In Advanced TV, Viewer ID Must Remain Sacred
“We have to be very protective of our subscribers” said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used for targeting is every released, it would be a mistake from which no company can recover.
Supporters of Donald Trump and Hillary Clinton Both Loved a Canceled NBC Drama
We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama. TiVo conducted a study of its PowerWatch panel, an opt-in group of about 30,000 TiVo households, to determine the viewing habits for supporters of the two presumptive nominees for November's presidential election.
TiVo Announces Most Engaging Commercials and Moments From the Golden Year of the Big Game
SAN JOSE, CA--(Marketwired - Feb 8, 2016) - TiVo® Inc. (NASDAQ: TIVO), the premiere source of second-by-second data insight into Super Bowl® viewers' most-watched commercials and moments, today released this year's most engaging Super Bowl commercials, promotions and game moments. From a variety of takes on patriotic messages, quirky humor, and a bit of the odd, commercials tended to lack the...
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