June 20, 1975: the day the summer blockbuster was born. Jaws arrived in the theaters, lines extended around the block, and the combination of summer heat and escapist films became the norm. If the summer blockbuster has become commonplace in the last 40-some years, so has the pressure studios feel to bring in box office revenue as the mercury rises. With a small window to get people into theaters, studios must maximize marketing efforts to drive summer box office returns.
To help studios reach audiences eager to learn about summer movies, TiVo® Research conducted a survey, asking panelists which movies they plan to see in theaters this summer. We then used our second-by-second TV viewing data to identify the programs that panelists interested in certain movies watch more frequently than the average TiVo viewer. The table below shows programs with the highest concentration of viewers interested in four films: Ghostbusters, Star Trek: Beyond, Secret Life of Pets, and Suicide Squad.
Here are the top five television programs viewed for panelists planning to see these four movies in the theater this summer: