Summer Movie Views

Posted by Sheila Seles

June 20, 1975: the day the summer blockbuster was born. Jaws arrived in the theaters, lines extended around the block, and the combination of summer heat and escapist films became the norm. If the summer blockbuster has become commonplace in the last 40-some years, so has the pressure studios feel to bring in box office revenue as the mercury rises. With a small window to get people into theaters, studios must maximize marketing efforts to drive summer box office returns.

To help studios reach audiences eager to learn about summer movies, TiVo® Research conducted a survey, asking panelists which movies they plan to see in theaters this summer. We then used our second-by-second TV viewing data to identify the programs that panelists interested in certain movies watch more frequently than the average TiVo viewer. The table below shows programs with the highest concentration of viewers interested in four films: Ghostbusters, Star Trek: Beyond, Secret Life of Pets, and Suicide Squad.

Here are the top five television programs viewed for panelists planning to see these four movies in the theater this summer:

Source: TiVo Research, Media TRAnalytics™ AME Report
Methodology: Minimum 0.5 HH Universe Program Rating, June-August 2015. Indices are calculated by dividing the rating for this target group by the overall program rating. Movies are excluded from the analysis. Respondents were part of the TiVo Advisors Panel, an opt-in panel of approximately 30,000 TiVo subscribers whose second-by-second viewing behavior is anonymously tracked on an ongoing basis.
© 2016 TiVo Inc. All rights reserved. TiVo, the TiVo logo, the TiVo silhouette logo, and TRAnalytics are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. All other company, product and brand names and trademarks are the property of their respective owners.

Video: Beet.TV Interview with NBC’s Alan Wurtzel

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Alan Wurtzel, President of Research & Media Development at NBCUniversal. In the video below, Wurtzel explains how NBC develops measurement tactics to account for dramatic shifts in viewing behavior. 

This video originally appeared on Beet.TV. 

Video: Beet.TV Interview with Howard Shimmel of Turner

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Howard Shimmel, Turner’s Chief Research Officer. In the video below, Shimmel breaks down Turner’s ad targeting strategies, including a bold move to guarantee outcomes for advertisers. 

This video originally appeared on Beet TV. 

Video: Beet.TV Interview with David Cohen of Magna Global

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed David Cohen, Magna Global North American President. In the video below, Cohen shares his views on the evolution of TV advertising. See why he asserts that data is the key to understand audiences.

This video originally appeared on Beet TV.

Video: Beet.TV Interview with Jamie Power of Modi Media

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Jamie Power, Managing Director of Modi Media. In the video below, Power stresses that agencies drive the most value for clients when they take a holistic approach across the entire media portfolio.

This video originally appeared on Beet.TV.

Video: Beet.TV Interview with David Staas of NinthDecimal

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed David Staas, President of NinthDecimal. In the video below Staas reveals how physical world location data can improve the efficacy of advertising buys across all platforms. 

This video originally appeared on Beet.TV.

Video: Beet.TV Interview with Mark Risis of TiVo Research

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Mark Risis, Head of Strategy and Business Development at TiVo Research. In the video below, Risis outlines the way TiVo Research enables advanced media buying and planning for clients like Viacom. 

This video originally appeared on Beet.TV. 

Video: Beet.TV Interview with Chris Harter of Cardlytics

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Chris Harter, SVP of Television Partnerships at Cardlytics. Cardlytics is able to match transaction card data to other advertising inputs, in a completely privacy-compliant way. In the video below, Harter explains why he thinks that sales data will be the first thing you think of when measuring TV advertising effectiveness. 

This video originally appeared on Beet.TV.

Video: Beet.TV Interview with NBC’s Alan Wurtzel

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Alan Wurtzel, President of Research & Media Development at NBCUniversal. In the video below, Wurtzel describes the rich insights NBC gets from the Olympic Games. Watch to learn why Wurtzel calls the Olympics “a glimpse into the future.”

This video originally appeared on Beet.TV.

Video: Beet.TV Interview with Tara Maitra

Posted by Sheila Seles

As part of an ongoing series on The Revolution in TV Measurement and Analytics, Beet.TV interviewed Tara Maitra, TiVo’s SVP and General Manger of TiVo Research. In the video below, Maitra explains the way TiVo Research measures TV attribution and gives her predictions for the TV industry in the coming months.

This video originally appeared on Beet.TV.